As a Freelance UX / Visual Designer I was asked to participate in a small team of Robeco that was responsible for the website optimisations of Robeco’s consumer website Robeco.nl on a daily basis. Besides UX/UI Design is also provided illustrations and designed infographics.

Online campaigns
In addition to the UX/UI design of new and improved existing web pages, I also provided illustrations such as these infographics. I illustrated five. The infographics were used in web pages but also in online campaigns.

Infographics

The ‘We laten je geld praten’ (We let your money talk) and ‘Millenials’ infographics were created entirely in Adobe Illustrator. I used Sketch for the three most recent variations of the infographic ‘That’s how others invest’.

Infographics needed to match the brand guidelines

Robeco typography and several brand colours
Although Robeco rarely uses illustrations, the illustration style naturally had to fit within the Robeco brand guidelines. So Robeco typography and several brand colours where used.