Illustration Nation brand identity – Case Study


Designia – Personal project

“The series of logos of the online portfolios falls nicely under the same flag; the composite flag of Designia. The visual references to heraldry, to the earliest form of logos, fit well with the creative concept.”

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Illustration Nation Illustrations Portfolio

Tools used

Adobe Illustrator


Brand Identity Design

Illustration Nation (and the other variants) were part of the Designia portfolio concept whereby each of my design disciplines got their own online portfolio and as a part of the virtual world ‘United Nations of Designia’ also got its own logo.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Together and yet autonomous

By using the same visual elements (shields, lions and crowns) and typography, a coherent series was created. Only the element inside the shield describes which design discipline is represented.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer


In the versions shown here the color is missing. But by matching the colors of the flag in the ‘umbrella brand Designia with colored elements such as the inkwell in Illustration Nation, the connection and the hierarchy between the two logos was strengthened.

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