Supershift brand identity – Case Study




Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Supershift Full Service Internet agency Delft

Tools used

Adobe Illustrator


Brand Identity Designer

Internet agency Suburban Media

With Marc as an ambitious Web Developer and me as a creative designer, working very hard, we succeeded in setting up a successful “side business” as a full-service internet agency. That side business became serious business when we quitted our day jobs. A little later, when brand new partner Koen Borgman brought in a valuable network, we changed the name Suburban Media to Supershift. A suitable name. Thanks to the network and experience of Koen, we shifted into the highest gear for our customers; with larger customers and more staff as a result.

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Creative freedom

In 2007 I left the company. The work an my role had changed. I was burned out and wanted more creative freedom. I found out that I just wanted to make beautiful things. Hands on. And don’t wanted to be a Creative Director. Marc and Koen continued and have been keeping it a great company. With a nice dedicated team and great customers.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Best solution

The icon represents the ambition to deliver the best possible solution to the wishes of the customer. The extra strong typography stands for the solid service, reliability and the heavy weights of talent within Supershift.

Need help with your brand identity?

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