V&A Lawyers – Insurance and Liability Law brand identity – Case Study


V&A Advocaten

A balanced corporate identity with the design of all regular collateral for lawyers in Dutch insurance and liability law. Maurice Esseling contacted me in 2013. We used to do a parachuting course together, but then we both went our own way. He had some good news. He had quit his job at the law firm where he worked. And together with a number of other lawyers, they started their own practice, V&A Advocaten. They needed a logo. And a corporate identity. And printed matter. And a website.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo V&A Advocaten Rotterdam Verzekerings en Aansprakelijkheidsrecht

Tools used

Adobe Illustrator


Brand Identity Design
Communications Consultancy

Dream job

This was a dream job that you don’t often encounter; the design may start with almost nothing except a name and then finish with a complete applied house style.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Abstract services

In collaboration with all the lawyers involved, I recommended a logo that relied heavily on typography because of the abstract nature of the Insurance and Liability Law services. 

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Balance sheet

The typography with reliable, heavy writing, combined with the business-like, limited color palette and a great deal of attention for functional white space has ensured a calm, well-considered and balanced visual identity.

Need help with your brand identity?

Feel free to contact me! I'd love to help you with your brand design.

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