The Dutch Heart Foundation wants more people to survive a cardiac arrest. That is why they invest a lot of money in research and are committed to learning how to resuscitate young and old. The Heart Foundation also supports activities that ensure that children grow up in a healthy environment.
One of the activities that the Heart Foundation organizes every year on 29 September is ‘Dress Red Day’. The Heart Foundation calls on everyone that day to wear something red to call attention to cardiovascular disease in women. Signals that something is wrong with the heart are often less clear in women than in men. They are therefore overlooked faster or not recognized in time. As a result, too many women die unexpectedly.
Dress Red Day is promoted on TV and increasingly via Social Media. To provide important Facebook posts with an appropriate image, I was asked as a Visual Designer to design images. The brand style of the Hartstichting and of Dress Red Day were leading, but otherwise we were given complete freedom.
Together with a copywriter from the Hartstichting, various concepts were created and translated into visual designs. An important ingredient in those Social Media ‘inhakers’ were the news and popular current topics in the media. For example, the Dutch elections and the enormous success of the TV program ‘Boer seek woman’ were used to achieve vitality of the Social Media posts.