De Kuijper Bierproeverij brand identity – Case Study

Client

De Kuijper Bierproeverij

Think of a bar. Think of a trailer. Think of beer. This trailer with beer taps from the Mobile Beer Tasting can be rented for parties and parties.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo De Kuijper Mobiele Bierproeverij - Mobile Beer Tasting

Tools used

Adobe Illustrator

Involvement

Brand Identity Design

Jan de Kuijper owns a party rental company. In addition to the rental of party items, party tents, cups, plates, beer taps, tables and glassware, Jan is always full of ideas.

One of these is setting up a mobile beer tasting. Think bar. Think of a trailer. Think of beer. The trailer with beer taps can be rented for parties and can be placed (almost) anywhere.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

A logo that exudes beer

Once the car was finished, of course there also had to be a logo that exudes beer. With many beer brands and beer brewers in the world, there was plenty of inspiration for the logo design.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Beer tasting

Because potential tenants will never be the first to search for the mobile part of the service, but for ‘beer tasting’, the mobile part of the concept is subordinated to the beer theme in the logo.

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