‘Eco system’ – Painting commissioned by KPN – Case Study

Client

KPN

Website

 

Mr. Upside Dutch Freelance Illustrator Case Study - Ecosystem Painting Illustration commission KPN 01

Tools used

Adobe Illustrator
Acrylic paint
Brushes

Involvement

Illustration
Art

When I worked at KPN as a Freelance UX / UI Designer, I once mentioned I also make art. In response to that comment, KPN commissioned me a total of four works of art in the few years after. This was the first assignment.

 

Mr. Upside Dutch Freelance Illustrator Case Study - Ecosystem Painting Illustration commission KPN 02 

Concept: an eco-system visually represented by a growing tree

Because the painting had to reference KPN in some way, I decided to represent the large corporation KPN as an ‘eco-system’. And translated this eco-system visually as a growing tree. With staff in the middle and bees as clients.

Mr. Upside Dutch Freelance Illustrator Case Study - Ecosystem Painting Illustration commission KPN 03

Digital illustration turned into a painting

To determine the right composition, I started working with plain old pencil and paper. Then I converted the pencil sketches to a digital illustration using Adobe Illustrator. That provided me a way to quickly determine the right colors. 

Mr. Upside Dutch Freelance Illustrator Case Study - Ecosystem Painting Illustration commission KPN 05

Illustration printed on canvas

After deciding on the final color scheme and the correct compositions, the illustration was printed as a large line drawing on canvas. Then the illustration was used as an underpainting for the final painting. This ensured each detail was on the exact right spot and resulted in the symmetric image I had in mind. 

Need help with an illustration?

I'd love to discuss how I can help you with an illustration. Feel free to contact me anytime.