Floor-shop brand identity – Case Study
Client
Floor-shop.nl (now Stairz)
Website
Floor-shop.nl sells wooden parquet and laminate floors. Online and through a store. Today, the company is focused on renovating staircases and has therefore been renamed Stairz.
Tools used
Adobe Illustrator
Involvement
Brand Identity
When Floor-shop.nl just started selling wooden parquet and laminate flooring, I was asked to design the logo. Robert de Kuijper was open to the suggestions and together it was decided to give a cartoon character a prominent place in the house style. The figure made for a lot of recognition of the brand in Lisse, where Floor-shop.nl is located.
