Floor-shop brand identity – Case Study


Floor-shop.nl (now Stairz)

Floor-shop.nl sells wooden parquet and laminate floors. Online and through a store. Today, the company is focused on renovating staircases and has therefore been renamed Stairz.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Floor-shop Webshop Flooring

Tools used

Adobe Illustrator


Brand Identity

When Floor-shop.nl just started selling wooden parquet and laminate flooring, I was asked to design the logo. Robert de Kuijper was open to the suggestions and together it was decided to give a cartoon character a prominent place in the house style. The figure made for a lot of recognition of the brand in Lisse, where Floor-shop.nl is located.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

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