De Koffiejongens package illustration – Case Study

Client

Self initiated / De Koffiejongens

‘De Koffiejongens’ is an illustration in ‘doodle’ style. De Koffiejongens are a Dutch coffee supplier. The cardboard packaging inspired me to draw a doodle illustration on it.

Mr. Upside Dutch Freelance Illustrator Case Study - De Koffiejongens packaging doodle illustration - 01

Tools used

iPad Pro
Adobe Draw 
Adobe Photoshop

Involvement

Illustration
Art Direction

As a coffee lover, I have always been wanting to make a coffee-themed illustration. One early morning, I removed some new coffee cups from the cardboard packaging. And I noticed how minimal the design is. Perfect for some customisation.

Mr. Upside Dutch Freelance Illustrator Case Study - De Koffiejongens packaging doodle illustration - 02

A perfect, rough and authentic atmosphere, perfect for coffee.

Cardboard has a beautiful natural color that, combined with handmade drawings, gives a perfect, rough and authentic atmosphere to a package. Perfect for coffee. Perfect for a young, Dutch company like De Koffiejongens.

Mr. Upside Dutch Freelance Illustrator Case Study - De Koffiejongens packaging doodle illustration

No restrictions apart from the coffee theme

A photo of the almost empty package was quickly taken and loaded into my Apple iPad Pro. The drawing is constructed in several parts of about 45 minutes each. Mainly on the train to and from a client in Amsterdam. And because the project is self-initiated, there were no restrictions. Apart from the coffee theme of course.

Mr. Upside Dutch Freelance Illustrator Case Study - De Koffiejongens packaging doodle illustration

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