As a coffee lover, I have always been wanting to make a coffee-themed illustration. One early morning, I removed some new coffee cups from the cardboard packaging. And I noticed how minimal the design is. Perfect for some customisation.
Cardboard has a beautiful natural color that, combined with handmade drawings, gives a perfect, rough and authentic atmosphere to a package. Perfect for coffee. Perfect for a young, Dutch company like De Koffiejongens.
A photo of the almost empty package was quickly taken and loaded into my Apple iPad Pro. The drawing is constructed in several parts of about 45 minutes each. Mainly on the train to and from a client in Amsterdam. And because the project is self-initiated, there were no restrictions. Apart from the coffee theme of course.