Jonkheer Sound & Light Support brand identity – Case study


Jonkheer Sound & Light Support

Light and sound rental company Jonkheer Sound & Light Support provides dance events and music festivals with light and sound equipment.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Jonkheer Sound and Light Support and Rental

Tools used

Adobe Illustrator


Brand Identity Design

Paul Jonkheer not only rents and sells his equipment to small and large dance events such as Mysteryland, but also to retail chains such as Scotch & Soda.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Representing the appearance of light and sound

The Jonkheer logo, with its strong emphasis on typography, is a real word mark. The letter shapes have been subtly adapted to reflect the literal appearance of light and sound.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer


To recognise its technical equipment and to prevent it from being lost at an event between those of other providers, the ‘J’ was printed in a circle as a separate logo on handy stickers.┬áHis second brand, Allsound, also uses a logo that I designed.

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