Light and sound rental company Jonkheer Sound & Light Support provides dance events and music festivals with light and sound equipment.
Brand Identity Design
Paul Jonkheer not only rents and sells his equipment to small and large dance events such as Mysteryland, but also to retail chains such as Scotch & Soda.
The Jonkheer logo, with its strong emphasis on typography, is a real word mark. The letter shapes have been subtly adapted to reflect the literal appearance of light and sound.
To recognise its technical equipment and to prevent it from being lost at an event between those of other providers, the ‘J’ was printed in a circle as a separate logo on handy stickers. His second brand, Allsound, also uses a logo that I designed.