Content is defined by a framework
Content is defined by a framework, by its frames. Displaying content without frames is impossible. This can be used as a visual metaphor for communication and the presentation of topics an event is presenting. The “k” of Kimspiratie controls the communication from the core, from the content.
Art direction
Kim comes across as a down to earth person, averse to drama. She is to-the-point, organised and very experienced. Kim is a woman, a bon vivant, an approacher and reliable. With both feet on the ground, versatile and pragmatic. Dutch :)
Kim is Kimspiratie.
Because the logo represents a solo entrepreneur, the logo should clearly reflect these personality traits and core values. Sober, without too many antics. Feminine and powerful. Drama, too much details and curly lines should be avoided. Striking, opposite colors can represent the apparent contradiction between content and communication. Communication The fifth anniversary of the company was a great moment to show the new corporate identity.
Website
The corporate identity that was developed also had to have a strong digital component, since much communication from Kimspiratie takes place via online means such as Social Media. Mr. Upside translated the shapes and colors from the logo into appropriate online typography.
The
UX (wireframes + clickable prototype) and the UI (user interface) of the website were also designed. The design was modified in a number of rounds in collaboration with Kimspiratie and after approval quickly built in Wordpress with the help of Visual Builder Elementor.
One page website
One page proved more than sufficient to display all crucial information. In an earlier prototype Kim’s full portfolio was presented on a Case Overview page leading to a Case Detail Page. But there was little need for a complex website in the past and it was expected that this would not be the case in the near future. Would there be a need for a more extensive, multi-page website in the future, the website could easily be expanded with multiple pages.