Heavy weight CRM tools packed in a Cube – Case Study

Client

Synocom

Internet agency Synocom (currently Youwe) asked me to provide the UX / UI design of a landing page. The ‘One Page’ website would promote a new service from Synocom.

Mr. Upside Dutch Freelance UX/UI Designer Case - Mailing Cube CRM Tools UX UI Design 1

Tools used

Adobe Photoshop
Adobe Illustrator

Involvement

Brand Identity
UX/UI Design

Mailing Cube

The new service got the name ‘Mailing Cube’ and was in fact a Customer Relations Management (CRM) tool; a set of different functionalities such as sending newsletters, text messages, setting up online surveys, an e-commerce connector and a Sugar CRM Leads Converter.

Mr. Upside Dutch Freelance UX/UI Designer Case - Mailing Cube CRM Tools UX UI Design 2

An online brand identity build around a cube

This project was primarily focussed on developing a web page. Not on the entire process of designing an online corporate identity.

So the brand identity was build around a cube. And because the product range was based on all kinds of e-mail functionalities, it became a cube in the form of an e-mail icon.

Mr. Upside Dutch Freelance UX/UI Designer Case - Mailing Cube CRM Tools UX UI Design 3

Art direction: fully packed, rich and saturated

Because the Mailing Cube CRM contains all kinds of services and data, we decided to communicate exactly that. So a rich color scheme was chosen, supplemented with prominent light.

Mr. Upside Dutch Freelance UX/UI Designer Case - Mailing Cube CRM Tools UX UI Design 4Mr. Upside Dutch Freelance UX/UI Designer Case - Mailing Cube CRM Tools UX UI Design 5

Visuals

Because the site relied heavily on the visuals and the traffic was expected to come from other than organic sources, it was decided to use large visuals, placed seamlessly under each other.

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