O’Neill global webshop – Case study

Client

O’Neill

Website

I was approached by Jerome Orlemans from Bizzmagic asking what I could do for O’Neill in improving O’Neill’s e-commerce activities. O’Neill is widely known as a seller of surf, ski and snowboard clothing.

Mr. Upside Dutch Freelance UX/UI Designer Case - ONeill global webshop re-design UX+UI Design 1

Tools used

Adobe Photoshop
Adobe Illustrator

Involvement

Art Direction
UX/UI Design

When I spoke to Jerome, a redesign of the O’Neill webshop had just gone live and he still saw ‘possibilities for improving the customer journey’ within the current webshop. In the end, the entire webshop was redesigned by us.

Mr. Upside Dutch Freelance UX/UI Designer Case - ONeill global webshop re-design UX+UI Design 2

Bizzmagic Online Marketeers

BizzMagic provides practical (online) marketing expertise. Experienced interim professionals with a track record in marketing, CRM and sales. New strategies and concepts have been successfully implemented at various reputable companies.

Mr. Upside Dutch Freelance UX/UI Designer Case - ONeill global webshop re-design UX+UI Design 3

Art direction and customer journey

O’Neill has made grateful use of (extreme) athletes in the past to collect impressive photography. That photography was hardly found in the old webshop. The new webshop was made much more visual and less technical. A responsive grid was also introduced to show the web pages better on other devices than just desktops.

In addition to visual re-styling, the most important ‘customer journeys’ (Home> Product Overview> Product Detail> Checkout) have also been addressed and the Checkout process has been updated and made contemporary.

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