Re-design OnsBrabantNet fiberglass internet webshop – Case Study

Client

Ons Brabant Net

Website

OnsBrabantNet is an internet, television and telephone provider from Eindhoven. OnsBrabantNet focuses primarily on the local telecom market in Brabant and Limburg with a focus on internet via fiber optic connections. OnsBrabantNet has been part of KPN since 2012.

Mr. Upside Dutch Freelance UX/UI Designer Case - OnsBrabantNet-KPN re-design corporate webshop internet provider 1Mr. Upside Dutch Freelance UX/UI Designer Case - OnsBrabantNet-KPN re-design corporate webshop internet provider 2

Tools used

Adobe Photoshop

Adobe Illustrator

Involvement

Art Direction
UX/UI Design
Communications Consultancy

KPN

From 2007 to 2015 I worked as a Freelance UX & UI and Visual Designer for KPN. My extensive experience with large e-commerce environments and telecom brands such as KPN, T-Mobile, Hi and Telfort was one of the reasons for OnsBrabantNet to approach me for a redesign of the OnsBrabantNet webshop.

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No strict brand style

I worked in Eindhoven in a small but dedicated team. In addition to me as a UX designer, the team consisted of one Front-end Developer, various Content Managers, an Online Marketer and a Project Manager. The brand style guidelines were not very strict and that gave us a lot of freedom to tackle things.

Mr. Upside Dutch Freelance UX/UI Designer Case - OnsBrabantNet-KPN re-design corporate webshop internet provider 5Mr. Upside Dutch Freelance UX/UI Designer Case - OnsBrabantNet-KPN re-design corporate webshop internet provider 6

Online conversion

Improving online conversion was the primary goal. Many visitors dropped out early in the ordering process. That is why we first focused on the well-known ‘quick wins’; adjustments with relatively high impact and little effort. A completely new order and checkout process was then realised. Forms, Product Overview and Product Detail pages and the Shopping Cart page were extensively researched and then redesigned.

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