OnsBrabantNet is an internet, television and telephone provider from Eindhoven. OnsBrabantNet focuses primarily on the local telecom market in Brabant and Limburg with a focus on internet via fiber optic connections. OnsBrabantNet has been part of KPN since 2012.
From 2007 to 2015 I worked as a Freelance UX & UI and Visual Designer for KPN. My extensive experience with large e-commerce environments and telecom brands such as KPN, T-Mobile, Hi and Telfort was one of the reasons for OnsBrabantNet to approach me for a redesign of the OnsBrabantNet webshop.
I worked in Eindhoven in a small but dedicated team. In addition to me as a UX designer, the team consisted of one Front-end Developer, various Content Managers, an Online Marketer and a Project Manager. The brand style guidelines were not very strict and that gave us a lot of freedom to tackle things.
Improving online conversion was the primary goal. Many visitors dropped out early in the ordering process. That is why we first focused on the well-known ‘quick wins’; adjustments with relatively high impact and little effort. A completely new order and checkout process was then realised. Forms, Product Overview and Product Detail pages and the Shopping Cart page were extensively researched and then redesigned.