Robeco website UX/UI + Android app design optimisation – Case study

Client

Robeco

Website

From June 2016 till July 2019 I worked as a Freelance UX & UI Designer at Robeco in Rotterdam. Robeco is a top asset manager with more than 85 years of experience in fund investing, with clients ranging from individuals and companies to institutional investors, such as pension funds. I provided UX/UI Design, Art Direction, Communication Consultancy and some Illustration services. 

Mr. Upside Dutch Freelance UX/UI Designer Case - Robeco Customer Journeys Website optimalisations UX UI Design 1 Mr. Upside Dutch Freelance UX/UI Designer Case - Robeco Customer Journeys Website optimalisations UX UI Design 2

Tools used

Sketch
Invision
Adobe Illustrator
Adobe Photoshop

Involvement

Art Direction
Communication Consultancy
UX/UI Design
Illustration

As a UX designer I was part of a small but dedicated team that is responsible for the online marketing and optimisation of the websites Robeco.nl and Robeco.com.

Note
The screens shown show my designs. Not the actual web pages online.

Mr. Upside Dutch Freelance UX/UI Designer Case - Robeco Customer Journeys Website optimalisations UX UI Design 3

Optimisation team

When I started, Robeco’s website had not been updated very often in recent years. A small team was formed and is still responsible for the optimisations at Robeco.nl.

Mr. Upside Dutch Freelance UX/UI Designer Case - Robeco Customer Journeys Website optimalisations UX UI Design 4Mr. Upside Dutch Freelance UX/UI Designer Case - Robeco Customer Journeys Website optimalisations UX UI Design 5

User flows, webpages and components

UX + UI and Visual Design I delivered UX & UI Design on a project and call basis. I designed the user experience of entire user flows, individual web pages and small and large parts. Made them more user-friendly and visually more attractive. Earlier I examined the design of the News page, mobile app, Deposit Flow, E-mail templates, the Fund Selector and a large number of Online Marketing pages. The team I was part of consisted of online marketers, a copywriter, interaction designer and worked closely with Robeco Content Managers and Front-end and Back-end developers.

Mr. Upside Dutch Freelance UX/UI Designer Case - Robeco Customer Journeys Website optimalisations UX UI Design 6

Infographic design

In addition to Visual Design and UX & UI Design, I also previously delivered illustrations, icons and infographics.

Need an UX/UI Design for your website or app?

Feel free to connect! I am currently available for new UX/UI Design projects.