Stylingblog brand identity – Case Study



A weblog about creative product design and interior styling deserves a unique logo. A logo with a well-considered, authentic concept that does not unquestionably follow design conventions. Enough is already being copied in the world of interior design.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Styling blog on interior design

Tools used

Adobe Illustrator


Brand Identity Design

Blog on Product Design and Interior Styling

In 2011, my girlfriend (now the mother of our kids) Janette van Tol, converted her passion for interior design into a Dutch weblog about product design and interior styling; 


It became quite successful and received a good number of visitors every day. But, as with so many initiatives and plans, other things and projects became at least important. Until that at some point, the weblog was no longer maintained. The project disappeared in the proverbial fridge.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer


In 2015, after a lot of hard work, I finally had more time to work and decided to blow the dust off the interior blog.

As a Freelance UX / UI and Visual Designer, it was not very difficult for me to quickly redesign. I moved the blog to a the Squarespace platform, started blogging myself and added some affiliate links. The blog was quickly picked up again by fans of design, product design and interior.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Focus on looks of interior design

I left the logo that I made for Janette in 2011 unchanged. It was still relevant, recognisable and unique. The ‘S’ form naturally comes from the word ‘Styling’. The colored rings around the shell emphasise the focus on looks and looks of interior design, while protecting a core of creative, authentic product design.

Need help with your brand identity?

Feel free to contact me! I'd love to help you with your brand design.

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