Westerpop Delft brand identity – Case Study

Client

Westerpop

Website

Westerpop is an annual (now bi-annual) festival in Delft. In 2009 it celebrated its 20-year anniversary. I was asked to take care of the design for the crew shirts.

Mr. Upside Dutch Freelance Brand Identity Designer Case Study - Logo Westerpop Delft 20 jaar

Tools used

Adobe Illustrator

Involvement

Brand Identity

Initially, it was intended that only an illustration would appear on the front of the t-shirt. I advised to make an anniversary logo. It made communication easier and the festival more recognizable.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Tattoo

The English expression ‘under your skin’ to indicate a strong commitment was the inspiration for this logo that resembles a tattoo. Setting up (and visiting) a festival every year for 20 years shows dedication and commitment. A tattoo also lasts a long time and moreover fits well with the ‘rock-and-roll’ theme of the Delft music festival.

Line 8 px Light Blue - MrUpside Freelance Digitale Produc Designer

Less is more

The logo / illustrate has been used in the festival newspaper, online, on promotional printed matter and on the t-shirts. The limited color palette (red and black) made use in all kinds of media easier.

After a few preparatory pencil sketches, the logo was designed in Adobe Illustrator.

Need help with your brand identity?

Feel free to contact me! I'd love to help you with your brand design.