Westerpop Delft brand identity – Case Study
Client
Website
Westerpop is an annual (now bi-annual) festival in Delft. In 2009 it celebrated its 20-year anniversary. I was asked to take care of the design for the crew shirts.
Tools used
Adobe Illustrator
Involvement
Brand Identity
Initially, it was intended that only an illustration would appear on the front of the t-shirt. I advised to make an anniversary logo. It made communication easier and the festival more recognizable.
Tattoo
The English expression ‘under your skin’ to indicate a strong commitment was the inspiration for this logo that resembles a tattoo. Setting up (and visiting) a festival every year for 20 years shows dedication and commitment. A tattoo also lasts a long time and moreover fits well with the ‘rock-and-roll’ theme of the Delft music festival.
Less is more
The logo / illustrate has been used in the festival newspaper, online, on promotional printed matter and on the t-shirts. The limited color palette (red and black) made use in all kinds of media easier.
After a few preparatory pencil sketches, the logo was designed in Adobe Illustrator.
