About your investment in a new Brand Identity Strategy and/or Design
Brand Discovery
One to three Brand Strategy Sessions
Together, in close co-operation with you, we develop your brand strategy. A long-term plan carefully designed to achieve business goals and influence consumer’s perception of your brand.
Average investment
€ 5.000
Price depends on this information already being present and up-to-date, the size of the company and whether Brand Identity Design is needed aswell.
Billing schedule
25% upfront, 50% halfway, 25% after delivery of the Brand Passport.
Questions?
When it is not clear why Brand Strategy would benefit your business, call me, or send me a message (0031 6 43491443) or hit the button below to send an e-mail.
-
Laser focussed clarity on your business
Clarity on the five main parts of your brand;
• identity
• people
• products and services
• market and
• communications.Real and extreme differentiation of your product from your competition
Your product or services need to stand out. The brand positioning step in the brand strategy will help you achieve this differentiation.Demonstrate the real value
A proper brand strategy should demonstrate brand value for the consumer and emphazise the core attributes of your business. It is crucial to align brand values with customer values.Keeping your message and identity consistent
You lose your consumer the moment you confuse them. Cohesive branding is not just about using the same logo and brand colours everywhere; it ensures consistency in communication and visual identity.Works as a North Star that your employees can follow
Your brand purpose, brand vision, and core values will guide your employees to make decisions that impact your customers.You don’t have to compete on price
With a good brand strategy, you don’t have to compete on price. Instead, it will foster a brand positioning that focuses on attributes (other than price) that are important to buyers. It involves finding a gap in the market and owning it through your messaging and content strategy. -
Three sessions
Three 2-hour sessions, online or on location, in which:We will discover insights on the core identity, purpose, differentiation and why of your company
We research how your company manages people inside (staff) and outside (clients) your company
We will discuss how and why you offer your products and services
We investigate your target market, how to beat the competition and get clarity on the positioning of your company
We have an in depth look on your communications
Brand Passport document
I will provide you with a clear summary of the sessions, outcomes and insights. Documented in a custom made document on your brand, called a Brand Passport. -
Start
One week from date of signing my proposal.Average time to complete
Four weeks, the Brand Passport document included. Faster is possible.
Brand Identity Design
Design of a Brand Identity System.
Transform your visual brand and reach your next level. Get better qualified, higher value leads by really standing out in your market. Your visual identity will be designed based on your Brand Strategy.
-
Stylescapes
Art Direction
Up to three Stylescapes / custom moodboards
Brand / Word Mark sketches
Pencil and digital ideas
As much revisions as needed
Typography
Brand typography set
Colours
Brand colour palette
Imagery Concept
Advice on the strategic use of photography or illustration
Graphical elements
Advice and design of shapes and graphical patterns
Brand Mark / Word Mark
Final, digital design of the logo
In all relevant variations (dark background, extra small, horizontal / vertical versions, with or without a Brand Symbol.
Applications
Designs of applications of the corporate identity, collateral and communication means
Usage examples and mockups
Brand Book / Toolkit
Brand Book / Toolkit with brand style guidelines
Project related
Digital online Project Headquarters
Meetings and presentations
After care
-
Start
Within four weeks from signing the proposal.Average time to complete
Six weeks.
Average investment
€ 6.000
Price depends on the deliverables, the preferred time frame and whether Brand Discovery sessions are included or being this information already present.
Billing schedule
25% upfront, 50% halfway, 25% after delivery of all the assets and files.
Questions?
Brand Identity Design is always custom made, tailored to your specific needs. Therefor, if you have any questions regarding the deliverables, feel free to contact me anytime.
You can call, text me or send a message (0031 6 43491443) or hit the button in the footer to send an e-mail.
Frequently asked questions
-
Yes, you can. Especially if you have Brand Strategy already done and if you can provide documentation on your brand, it certainly is possible to only take the Brand Identity Design.
If you, however, do not have Brand Strategy in place, I strongly recommend taking the Brand Discovery sessions. They will be worth the investment because of the numerous insights they provide. -
Yes I can, but I would not recommend it as I know from years of experience you will need applications, like Social Media templates designed.
-
Yes I do. I have worked years as a Freelance UX/UI Designer before I focussed on Brand Identity Design. So a website or app design is not a problem at all.
Related articles on pricing and process
