Book tip: Creative Strategy and the Business of Design
Reading a book or two during our holiday, inspired to pick up reading again! And a Linkedin post/comment in which Chris Do mentioned this book by Douglas Davis, was the last push to order this one :)
As I love working on Branding and Brand Identity Design I have to have knowledge of Creative Strategy.
I strongly believe my designs will be better when I have a good understanding of the business I am designing for. So I can ask the right questions and make a better judgement which project I should take, or not.
Backflip: ‘Remaining relevant as a creative professional takes more than creativity - you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.’.
Order the book
If you are just as interested in this book as I was, you can order the book at Amazon here.
Interested in having a Brand Identity Design done for your brand?
I'm happy to help! Let me know what kind of visual identity you need.
Related items
